PR does not have to cost a fortune. Startups do not always need to splash big wads of cash employing a large agency before they’ve even got off the ground or got investment. Much can be done yourself or with limited help. At Bootstrapped PR, I use my considerable experience as a journalist to show how things can be done differently and this session will examine how you can benefit from taking control of your story and identifying both how to tell it and who to tell it to for the best results.
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